# Plan a hotel marketing campaign

Give a campaign one audience and purpose, then plan the articles, emails and posts it needs.

Atelier helps you give a campaign one direction before making its pieces. For an autumn weekend, you might need an email, an article and social posts. Keep their audience, purpose and brief together, then open each piece to create and edit it.

Where to find it: Open Atelier in the sidebar.

## Keep the campaign and its pieces together

Atelier gives a campaign a shared place. Choose an audience and a concept, then develop the brief and the content that belongs to it. A newsletter, article and social post can share the same occasion without becoming copies of one another.

The Plan view lists what the campaign needs. Suggested next helps you decide what to make next; the grid is another way to inspect the plan.



## Build the plan



1. Open or create the campaign in Atelier.
2. Set the audience and campaign details, then review the generated brief.
3. Open Plan to review the list of pieces.
4. Use Suggest what to make for proposed next pieces, or add a piece yourself.
5. Open a piece to work on it, then return to the campaign to continue.

## Work on one piece at a time

A piece keeps its own format, content and editing state while remaining part of the campaign. Review the result where you can see it, rather than treating a completed generation as approval.

Use Concierge inside Atelier for questions about the campaign or a specific piece. Describe the scope of a requested change so it is clear whether you mean one item or the whole brief.



## When the brief changes

Use Edit to change a draft campaign. Save changes applies the edit; if it changes the brief, positioning or plan, Lumina first lists what it will update and asks you to Regenerate and save. Existing content drafts in Library stay as they are.

Read those pieces again before using them. A different audience or offer can make an existing draft unsuitable even when its wording has not changed.



## Common questions

### What is the difference between a campaign and a single piece?

A campaign holds the shared audience, purpose and brief for several pieces. A newsletter or article is one piece you can open and edit on its own.

### What happens when I change the campaign?

Lumina may offer to rebuild the affected campaign analysis. Existing content drafts stay in Library, so open them and update anything that no longer fits.

## Continue reading

- [Change a campaign’s direction](https://www.luminafrontier.ai/docs/briefs/)
- [Edit, restore and download content](https://www.luminafrontier.ai/docs/editing/)
- [Put content on your calendar](https://www.luminafrontier.ai/docs/calendar/)