# Create a content plan

Plan a period of marketing work, review the suggestions and return to the saved plan later.

A content plan helps you think beyond the next post. Describe the period, the audience and what you want to achieve, then review the proposed work. This feature is available in workspaces where Content plans is enabled.

Where to find it: Open Atelier and choose Content plans, if it is enabled.

## Choose the planning task

Content plans are available in workspaces with the feature enabled. Start by choosing the plan type and filling in the parameters offered for that task. Give the plan a time frame, audience and clear purpose.

A planning document is different from a campaign’s list of content pieces. Use the plan to work through the wider programme; use Atelier campaigns to develop the individual pieces together.



## Read and refine the result



1. Open Content plans and choose a plan type.
2. Complete the brief and review its settings.
3. Generate the plan.
4. Read its sections and inspect the proposed rows or items.
5. Use the available comments, revision or download controls to take the plan forward.

## Return to saved work

Open a previous plan from the list or history. Where a plan has versions or associated files, inspect the correct version before using it.

Check dates, commitments and factual claims before treating the plan as agreed work. A proposed item has not automatically been produced, scheduled or published.



## Common questions

### Is a content plan the same as a campaign?

A plan can cover a wider period of work. A campaign brings together pieces with one shared purpose. Use the plan to decide what to do, then develop the relevant campaign and content.

## Continue reading

- [Plan a hotel marketing campaign](https://www.luminafrontier.ai/docs/campaigns/)
- [Put content on your calendar](https://www.luminafrontier.ai/docs/calendar/)