# Create your first newsletter

Write a hotel newsletter, check its subject and images, and save a draft you can edit.

Start with one email you actually need to send. Tell Lumina who it is for and what is happening at the hotel. It uses the hotel information in your workspace to help you plan and write the email.

Where to find it: In the sidebar, open Newsletters under Create.

## Before you start

Check the hotel name in the property switcher. Then open Context to check the facts the email needs: the restaurant name, room details, event dates or offer conditions.

You do not need to describe the whole hotel again. Add the details of this particular email and any information that must be included.



## Create and review the draft



1. Open Newsletters under Create in the sidebar.
2. Describe the piece: the reason to visit, the intended guest, the occasion and the action you want the reader to take. Include dates and offer terms when they matter.
3. Choose the Language and Traveller market. Select a guest type if the email is for a particular audience.
4. Select See the plan and review the Creative brief. If you change the brief or settings, use Update plan.
5. Select Create draft. Read the subject, preheader and email body together, then inspect the images.
6. Edit anything that needs changing. Save the draft so you can find it again in Library.

![Choose the audience for a newsletter before creating the draft](https://www.luminafrontier.ai/_lumina/assets/product-docs/composer-retina-20261012.webp)

Choose the audience for a newsletter before creating the draft. Recorded in Lumina, October 2026.

## A useful first brief

A brief is a short description of what you want to make. Tell Lumina who the email is for, what it should say and what the reader should do next. For example:

Replace the restaurant and breakfast details with facts confirmed for your hotel.



```text
Create an English newsletter for couples planning an autumn weekend.
Lead with the hotel’s courtyard restaurant and a late Sunday breakfast.
Use the restaurant information in Context.
Do not invent a package price or promise late checkout.
End with an invitation to explore the rooms.
```

## Check the result

Read the email as a guest would. Does the subject give a reason to open it? Does the body explain the hotel’s offer or story? Check the links, dates, room names and images.

When the draft is ready, download it for your email platform. Choose the recipients and send the email there.



![Start a newsletter with a brief, audience, occasion and traveller market](https://www.luminafrontier.ai/_lumina/assets/product-docs/newsletter-retina-20261012.webp)

The newsletter workspace. Start with a brief or choose an idea, then review the plan before creating a draft. Recorded in Lumina, October 2026.

## Common questions

### Do I need to write a detailed prompt?

No. Start with who the newsletter is for and the reason you are sending it. Add the facts that must appear, such as an event date or an offer. You can review and change the plan before creating the draft.

### Will Lumina send the email for me?

Creating or downloading a newsletter does not send it. Review the draft and use your email platform to choose recipients and send it.

## Continue reading

- [Check what Lumina knows about your hotel](https://www.luminafrontier.ai/docs/context/)
- [Edit, restore and download content](https://www.luminafrontier.ai/docs/editing/)
- [Find your saved content and images](https://www.luminafrontier.ai/docs/library/)