# Use Lumina for your hotel’s marketing. Use guest research and hotel knowledge to plan a campaign, make its content and keep improving the work. ## Start with something you want to do - [What can Lumina do for my hotel?](https://www.luminafrontier.ai/docs/what-is-lumina/): See how research, campaign planning and content fit together. - [How do I make my first newsletter?](https://www.luminafrontier.ai/docs/getting-started/): Follow one task from a short brief to an editable email. - [What do our guests care about?](https://www.luminafrontier.ai/docs/reviews/): Read the reviews behind a theme and choose what to investigate. ## Work through one real campaign Suppose you need an autumn campaign for couples. Read what those guests value, check the hotel facts and ask Concierge to help develop the story. Plan the newsletter, article and social posts in Atelier. Open each piece to create and edit it, then save the work in Library. The next job can start with the hotel information and writing preferences you have already kept. ![Start a newsletter with a brief, audience, occasion and traveller market](https://www.luminafrontier.ai/_lumina/assets/product-docs/newsletter-retina-20261012.webp) The newsletter workspace. Start with a brief or choose an idea, then review the plan before creating a draft. Recorded in Lumina, October 2026. [Follow the newsletter guide](https://www.luminafrontier.ai/docs/getting-started/) ## Find a guide ### Start here - [What is Lumina?](https://www.luminafrontier.ai/docs/what-is-lumina/): Use guest research and hotel knowledge to plan a campaign, create its content and keep improving the work. - [Create your first newsletter](https://www.luminafrontier.ai/docs/getting-started/): Write a hotel newsletter, check its subject and images, and save a draft you can edit. - [Find your way around Lumina](https://www.luminafrontier.ai/docs/workspace/): Know where to ask a question, plan a campaign, create content and find your saved work. - [Find a page, piece or conversation](https://www.luminafrontier.ai/docs/app-search/): Search the app by title, topic or phrase, then return to the work you need. ### Concierge - [Ask Concierge about your hotel](https://www.luminafrontier.ai/docs/concierge/): Use your hotel research to answer a question or improve the content you are working on. ### Intelligence - [Understand your hotel’s research](https://www.luminafrontier.ai/docs/intelligence/): Find out what guests value, compare hotels and choose what to investigate before making content. - [Find out what guests say](https://www.luminafrontier.ai/docs/reviews/): Read the original guest reviews behind a theme before using it in your hotel marketing. - [Understand different types of guest](https://www.luminafrontier.ai/docs/audiences/): Compare what couples, families and other guests value, then use those differences in your content. - [Compare your hotel with other hotels](https://www.luminafrontier.ai/docs/competitors/): Look at the differences that matter to guests and decide what your own hotel can credibly say. - [Plan around seasons and local events](https://www.luminafrontier.ai/docs/market/): Use market research to find relevant dates and reasons for guests to visit your hotel. - [Find and improve a website page](https://www.luminafrontier.ai/docs/website/): Read a page’s findings, request a revision and review the result before updating your website. - [Find useful questions to write about](https://www.luminafrontier.ai/docs/search/): Use search research to choose article topics that your hotel has a useful answer to. ### Atelier - [Plan a hotel marketing campaign](https://www.luminafrontier.ai/docs/campaigns/): Give a campaign one audience and purpose, then plan the articles, emails and posts it needs. - [Work with a brief and its connected content](https://www.luminafrontier.ai/docs/canvas/): See the pieces connected to a brief and review them when the campaign direction changes. - [Change a campaign’s direction](https://www.luminafrontier.ai/docs/briefs/): Update the audience, dates or details of a campaign and check what needs to change in its content. - [Put content on your calendar](https://www.luminafrontier.ai/docs/calendar/): Give each planned piece a date and link it to the draft you have already saved. - [Create a content plan](https://www.luminafrontier.ai/docs/content-plans/): Plan a period of marketing work, review the suggestions and return to the saved plan later. - [Choose a campaign idea with Audience Playbook](https://www.luminafrontier.ai/docs/playbook/): Use guest research to develop a campaign idea and take it into the ad creation workflow. - [Review the pages of your hotel website](https://www.luminafrontier.ai/docs/sitemap/): See how website pages fit together, read their content and inspect what needs attention. - [Use a website page template](https://www.luminafrontier.ai/docs/templates/): Start an article with an approved page layout, then fill it with the right hotel information. ### Create - [Write an article for your hotel](https://www.luminafrontier.ai/docs/articles/): Create a website article from your hotel information, then edit the text and choose its images. - [Write a hotel newsletter](https://www.luminafrontier.ai/docs/newsletters/): Create the subject line, preview text and body of an email, then review them together. - [Create a social media post](https://www.luminafrontier.ai/docs/social-posts/): Choose a format, write for a particular guest and review the words and images together. - [Create an ad for your hotel](https://www.luminafrontier.ai/docs/ads/): Develop ad text and images, review the result and prepare it for your advertising platform. ### Manage your work - [Find your saved content and images](https://www.luminafrontier.ai/docs/library/): Open earlier work, check the version and reuse the content or images you need. - [Edit, restore and download content](https://www.luminafrontier.ai/docs/editing/): Change a draft, return to an earlier version or download the piece you want to use. - [Follow work in Inbox](https://www.luminafrontier.ai/docs/inbox/): See what is being created, open a finished draft and check work that stopped. ### Hotel knowledge - [Check what Lumina knows about your hotel](https://www.luminafrontier.ai/docs/context/): Read the hotel facts, brand guidance and documents that help Lumina answer and write. - [Teach Lumina your writing preferences](https://www.luminafrontier.ai/docs/learned/): Keep a useful correction so it can guide future replies, articles and newsletters. - [Update your hotel information](https://www.luminafrontier.ai/docs/property-setup/): Keep the hotel details and source documents current so future work starts with better information. - [Explore your brand’s history](https://www.luminafrontier.ai/docs/heritage/): Read archive material, ask about it and check the sources behind a historical story. ### Reference - [Common questions about Lumina](https://www.luminafrontier.ai/docs/developer-notes/): Learn what Lumina helps you do, how to review its work and where to find help. - [Get help with Lumina](https://www.luminafrontier.ai/docs/help/): Show what you were trying to do and what happened so the team can investigate the problem. - [Continue work that stopped](https://www.luminafrontier.ai/docs/troubleshooting/): Find an interrupted draft, understand the available retry and keep working. ### Updates - [Lumina is live](https://www.luminafrontier.ai/docs/changelog/): The first Lumina product update: guest research, Concierge, campaign planning, content creation and the new hotel workspace.