Offers, ads and print in your hotel’s voice

Lumina reads your reviews, website, brand guidelines and photographs before it proposes an offer, and remembers what you tell it. Every piece arrives finished and waits for your OK.

What hotel advertising includes

Everything a campaign needs, made together so it reads as one hotel: the offer, the page it lives on, the Meta and Google ads that point to it, the email to past guests and the printed piece for reception or the rooms. The email is written by the same team that writes your newsletter: hotel email marketing.

Piece	What Lumina delivers	How often
Offer	Who it is for, the dates and what is included	Every campaign
Offer page	A page on your website for the offer, in each language	Every campaign
Meta ads	Instagram and Facebook ads from your approved words and photographs	Every campaign
Google ads	Search ads written around what travellers type	Every campaign
Email	The offer to past guests	Every campaign
Print	Reception cards, menus, brochures and spa programmes	When you need them

How does Lumina choose the offer?

From the monthly plan: what guests say, what travellers search, what competitors launch and what is on in town. For Ostro, a sample hotel on a cove, midweek in May is quiet and guests keep praising the terrace at sunset, so Lumina proposes a midweek offer for May built around the terrace. You can also ask in a message, “an offer for the wine festival weekend”. Each proposal arrives with its pieces drafted, ready for your changes.

Meta ads for hotels on Instagram and Facebook

Lumina makes the Meta ads from the words and photographs you approved for the offer, for feed and stories, with the headline, the text and the link to the offer page. Paid posts carry the same words as your posts, so a guest who sees the ad and then opens your profile meets one hotel. Hotel social media marketing.

Google ads for hotel offers

Search ads are written around what travellers type, such as “wine festival weekend hotel” or “midweek break by the sea”. Lumina writes the headlines and descriptions and points each ad to the offer page it made, so the words a traveller clicked are the first words they read. The page itself is written to be found without the ad too: hotel SEO services. See the hotel ads Lumina makes.

Printed menus, brochures and cards

A Christmas menu, a wedding brochure or a spa programme for the rooms arrives ready for the printer, in your brand. For the May offer, the card at reception tells departing guests about the midweek nights, in the same words as the ad. Changes are a message away, and every correction is remembered for the next piece.

What hotel advertising costs

Plan	Price	For
Your marketing team	A monthly fee set by the size of your hotel, agreed on the demo	Hotels with 25 rooms or more
Pay as you go	Free to start, then by the task	Hotels under 25 rooms, and single tasks
Groups and chains	Volume pricing: every hotel you add lowers the rate for all	Several properties

Pricing.

Questions

How much does hotel advertising cost?

Advertising is part of your marketing team: a monthly fee set by the size of your hotel, agreed with you on the demo. Hotels under 25 rooms and single tasks pay as you go, free to start. Groups and chains get volume pricing.

Do we have to replace our agency?

No. Lumina works with your agency: it brings what only someone inside the hotel knows, which months are quiet and what guests praise, so the agency’s briefs come back sharper, and it makes the pieces itself where nobody has the time.

Who approves the offer?

You decide who: the general manager for offers, the restaurant for menus. Nothing runs or goes to the printer without an OK.

Are the ads written by AI?

Yes, and that is the point. Lumina is an AI built for hotels: it knows your brand, your rooms, your reviews and everything you have told it, so the ads read like someone who knows your hotel wrote them. Because it is an AI, the work comes back the same day and the price is set by your rooms, not by the hour. So the budget you spend on marketing today buys the work that never got done: the event nobody promoted, the strength nobody wrote about, the guest nobody spoke to. Nothing goes out until you approve it.

What happens to the work if we stop?

It is yours. Everything made for you stays in your Lumina library, with every version you approved.

Hotel advertising for the months that need filling

Ads and print Lumina made

What a campaign gets from one request