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Hotel marketing services all from one team

Hotel marketing services from Lumina: one AI team built for hotels plans, designs and writes your offers, newsletters, social posts, ads, review replies, music, website pages and SEO. It knows your hotel, works day and night and costs a monthly fee set by the size of your hotel. You approve what goes out. It is for hotels with 25 rooms or more, groups and chains; smaller hotels start free and pay as you go.

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Trusted by

KempinskiJAKALA

Work Lumina made for hotels

What a hotel gets from the first day

Set up in 24 hours

One 30-minute call, nothing to install. First work is ready the same day.

How Lumina starts
1 team

for strategy, content, design, your website and search.

Hotel marketing services
500+

hotels researched and written about in the Lumina Guide.

The Lumina Guide
24/7

Ask on a Sunday night and the work is ready by the morning.

How it works

One team for all of it and it knows your hotel

Lumina reads your reviews, website, brand guidelines and photographs before it makes anything, and remembers what you tell it. Every piece arrives finished and waits for your OK.

What hotel marketing services include

Everything a hotel’s marketing team does in a month, from the plan to the finished piece. Lumina works across strategy, content, design, your website and search, and keeps one voice for your hotel everywhere.

ServiceWhat Lumina deliversHow often
StrategyA one-page plan from reviews, demand, events and competitorsEvery month
Social mediaPosts, stories and captions in your voiceEvery week
Email marketingNewsletters and offers to past guestsEvery month and campaign
SEO and websiteNew pages, prices, menus, languages and Google Business ProfileAll the time
Offers and adsOffer pages, Meta and Google adsEvery campaign
Review repliesA reply to every review, in the guest’s languageEvery day
PrintMenus, brochures and printed piecesWhen you need them
MusicMusic for each moment of the dayBy season

Hotel social media management

Lumina plans and writes your Instagram, Facebook and LinkedIn posts, stories and captions from what is happening at the hotel that week: a new menu, the terrace reopening, a festival in town. Each post uses your approved photographs and your hotel’s voice. Paid posts become ads with the same words, so a campaign reads as one hotel everywhere. Hotel social media marketing.

Hotel email marketing and newsletters

Each newsletter goes to the guests who will care: last winter’s guests get the winter offer, families get the August week. Lumina writes the subject, the story and the offer, builds the email in your template and prepares it for Mailchimp or the tool you already use. Hotel email marketing.

Hotel SEO services and website pages

Lumina keeps your website current: new offer and room pages, prices, opening hours and menus, in every language your guests read. It writes pages around what travellers search, keeps your Google Business Profile up to date and writes answers ChatGPT and Gemini can quote. On WordPress or Webflow the pages are ready for your admin; on an agency’s CMS they arrive ready to upload; or Lumina builds and runs a new site with your booking engine where it is. Hotel SEO services.

Offers, ads and print

When a month needs filling, Lumina proposes the offer and makes everything it needs: the offer page, the Meta and Google ads, the email and the card for reception. A Christmas menu, a wedding brochure or a spa programme for the rooms arrives ready for the printer. Hotel advertising.

Review replies

Every Google, Booking.com, Tripadvisor and Expedia review gets a reply in your hotel’s voice and in the guest’s language, within the day. Negative reviews come first, with what actually happened. Your team posts each one in a click. Hotel review replies.

Music for your hotel

Lumina composes music for each moment of the day, from breakfast to the bar, in your hotel’s style and free of royalties. Music for hotels.

A marketing plan for every month

Every month starts with a plan that fits on one page: what guests say, what travellers search, what competitors launch and what is on in town, turned into the three or four moves worth making. Lumina also brings work you did not ask for, already started. Hotel marketing plan.

How it works

  1. Set up in 24 hours. One 30-minute call, then Lumina reads your website, reviews, brand guidelines and photographs. Nothing to install, no IT, no integration.
  2. First work the same day. You ask in a message, or Lumina proposes.
  3. You approve finished work. Changes are a message away, and every correction is remembered.

How Lumina works with a hotel.

What hotel marketing services cost

PlanPriceFor
Your marketing teamA monthly fee set by the size of your hotel, agreed on the demoHotels with 25 rooms or more
Pay as you goFree to start, then by the taskHotels under 25 rooms, and single tasks
Groups and chainsVolume pricing: every hotel you add lowers the rate for allSeveral properties

Pricing.

Questions

How much do hotel marketing services cost?

The team is a monthly fee set by the size of your hotel, agreed with you on the demo. Hotels under 25 rooms and single tasks pay as you go, free to start. Groups and chains get volume pricing.

Do we have to replace our agency?

No. Lumina works with your agency: it brings what only someone inside the hotel knows, so the agency’s briefs come back sharper, and it does the work itself where nobody has the time.

Who approves the work?

You decide who: the general manager for offers, the restaurant for menus. Nothing goes out without an OK.

Is the work written by AI?

Yes, and that is the point. Lumina is an AI built for hotels: it knows your brand, your rooms, your reviews and everything you have told it, so it writes like someone who knows your hotel, not like a generic tool. Because it is an AI, the work comes back the same day and the price is set by your rooms, not by the hour. So the budget you already spend on marketing buys the work that never got done: the event nobody promoted, the strength nobody wrote about, the guest nobody spoke to. Nothing goes out until you approve it.

Which website platforms does Lumina work with?

WordPress, Webflow and the CMS your agency runs. Lumina can also build and run a new site that keeps your booking engine, forms and addresses.

What happens to the work if we stop?

It is yours. Everything made for you stays in your Lumina library, with every version you approved.

Start with the first thing on your list

Lumina reads your hotel before the call, and you keep everything prepared for it.

Book a demo ↗