Hotel email marketing for your past guests

Hotel email marketing from Lumina: newsletters and offers that go to the guests who will care, written in your voice and built in your template. Last winter’s guests get the winter offer; the families who came in August hear about the August week first. Lumina writes the subject, the story and the offer, and prepares each email for Mailchimp or the tool you use. It is for hotels with 25 rooms or more, groups and chains; smaller hotels start free and pay as you go.

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What your guest list gets from month one

Every month

A newsletter, plus an email for every campaign.

How Lumina works

Set up in 24 hours

One 30-minute call, nothing to install. The first email is ready the same day.

Book a demo

1 voice

for your emails, posts, ads and website, so a guest meets one hotel.

Hotel marketing services

24/7

Ask for an email on a Sunday night and it is ready by the morning.

How Lumina writes a newsletter

Emails that read like your hotel wrote them

Lumina reads your reviews, website, brand guidelines and photographs before it writes an email, and remembers what you tell it. Every email arrives finished and waits for your OK.

What hotel email marketing includes

Everything an email needs before it goes out: who should get it, the subject, the story, the offer, the photographs and the link to book. Lumina writes to past guests and to people on your list who have not stayed yet, and builds each email in your template, so it looks like every other email from your hotel.

Piece	What Lumina delivers	How often
Newsletter	Subject, story and offer for the guests who will care	Every month
Campaign emails	The email for each offer, event or season	Every campaign
Versions	One version for each group you send to, in its language	Every email
Template	Built in your template, ready for Mailchimp or your tool	Every email

Which guests should get which email?

Each newsletter goes to the guests who will care. Last winter’s guests get the winter offer. Families who came in August hear about the August week first, and German families read it in German. Couples get the midweek offer for May. You tell Lumina who is on each list, and it writes a version for each group, each with its own reason to open it.

What goes into a hotel newsletter?

Something worth reading first: the terrace reopening, a wine festival in town, the spa’s new treatment. Then the offer, with dates and what is included, and one clear link to book. Lumina writes the subject, the preview line and the story from what is happening at the hotel that month, with your approved photographs. For Ostro, a sample hotel on a cove, May opens with the terrace at sunset and a midweek offer for couples. How Lumina writes a hotel newsletter.

Does it work with Mailchimp?

Yes. Lumina builds the email in your template and prepares it for Mailchimp or the tool you use, so your team sends it from the account it has today. Nothing goes out until you approve it. Changes are a message away, and every correction is remembered for the next email. The same news can run on Instagram and Facebook that week: hotel social media marketing.

Hotel email marketing for quiet months

When a month needs filling, the email is one piece of the offer. Lumina proposes the offer, then writes the email, makes the offer page and the Meta and Google ads with the same words. The midweek offer for May reaches past guests by email and new travellers through ads, and both land on the same page. Hotel advertising.

What hotel email marketing costs

Plan	Price	For
Your marketing team	A monthly fee set by the size of your hotel, agreed on the demo	Hotels with 25 rooms or more
Pay as you go	Free to start, then by the task	Hotels under 25 rooms, and single tasks
Groups and chains	Volume pricing: every hotel you add lowers the rate for all	Several properties

Pricing.

Questions

How much does hotel email marketing cost?

Email marketing is part of your marketing team: a monthly fee set by the size of your hotel, agreed with you on the demo. Hotels under 25 rooms and single tasks pay as you go, free to start. Groups and chains get volume pricing.

Do we have to replace our agency?

No. Lumina works with your agency: it brings what only someone inside the hotel knows, the new treatment or the festival in town, so the agency’s briefs come back sharper, and it writes the emails itself where nobody has the time.

Who approves each email?

You decide who: the general manager for offers, the restaurant for a new menu. Nothing goes out without an OK.

Are the emails written by AI?

Yes, and that is the point. Lumina is an AI built for hotels: it knows your brand, your rooms, your reviews and everything you have told it, so the emails read like someone who knows your hotel wrote them. Because it is an AI, the work comes back the same day and the price is set by your rooms, not by the hour. So the budget you spend on marketing today buys the work that never got done: the event nobody promoted, the strength nobody wrote about, the guest nobody spoke to. Nothing goes out until you approve it.

What happens to the emails if we stop?

They are yours. Everything made for you stays in your Lumina library, with every version you approved.