Lumina Frontier AG, Zurich: who builds Lumina

Lumina Frontier AG is a Swiss company, registered in Zurich, that builds Lumina: the AI marketing team for hotels. It turns a hotel’s own reviews, brand guidance and photography into finished marketing. It publishes once the hotel’s team approves it. It also measures whether the hotel appears when an AI system is asked where to stay. Kempinski uses it in Budapest and in Bali.

Marco and Giampiero build it, backed by two partners who built an agency, sold it, and built a product company after it.

Marco Di Cesare

Founder & CEO

Before Lumina, Marco spent 10 years in martech, including 2 building with AI. He looks for what makes a hotel singular, then turns it into something guests actually notice.

Breakfast: À la carte. Always.
Loves: Hotels that notice first
Cannot stand: QR codes pretending to be concierges

Giampiero Virago

AI Builder

Before Lumina, Giampiero spent years working in growth, helping startups go from zero to one. He likes turning complicated things into simple ones, and simple ones into five-step AI automations (joking, kinda).

Breakfast: Coffee counts, right?
Loves: “It works!”
Cannot stand: 9 a.m. check-outs.

Backed by the people behind

Two people who built an agency, sold it, and built another company after it. Today they run digital and media at Jakala (opens in a new tab), the group a luxury hotel already hires.

Founded by both of them.

Founded by both of them, after 77Agency.

Where both are managing directors today.

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