Lumina Frontier AG is a Swiss company, registered in Zurich, that builds Lumina: the AI marketing platform for luxury hotels. It turns a hotel’s own reviews, brand guidance and photography into finished marketing, ready for the team’s review, and measures whether the hotel appears when an AI system is asked where to stay. It is already live at two luxury hotels.
Marco, Luisa and Giampiero build it, backed by two partners who built an agency, sold it, and built a product company after it.
Co-founder & CEO
Before Lumina, Marco spent 10 years in martech, including 2 building with AI. He looks for what makes a hotel singular, then turns it into something guests actually notice.
Product Lead
Luisa turns hotel feedback into product priorities. She runs testing and the day-to-day product work, and is usually the first to spot when a flow feels random instead of useful.
AI Builder
Before Lumina, Giampiero spent years working in growth, helping startups go from zero to one. He likes turning complicated things into simple ones, and simple ones into five-step AI automations (joking, kinda).
Two people who built an agency, sold it, and built another company after it. Today they run digital and media at Jakala (opens in a new tab), the group a luxury hotel already hires.
We read your pages before we meet, and you keep whatever gets written.
