Research

How assistants choose and describe hotels. Studies with their data and method, and the guides we write from them.

Hotels in ChatGPT and AI Search: 3,288 answers tested

1,096 real travel questions asked of Claude, ChatGPT and Gemini about The World’s 50 Best Hotels. Ask for a hotel and 1,252 of 3,276 answers name one of the 50. Ask one decision earlier, about the trip, and only 189 of 1,380 do.

50: of the world’s best hotels
3,288: AI answers read
34: destinations

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