SEO targetA winter weekend in Budapest for couples.
What if 50 hotels felt like your only client?
Hotel SEO and content software for agencies. Lumina learns each hotel’s brand, guests and market, then prepares audits, keyword briefs and content. Your team reviews and delivers.
Apply as a founding agency
First 5 agencies30% off for lifeNo commitment to apply
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The request takes a minute. The work can take days.
A family article. An SEO brief. A campaign for company retreats. Each request starts with the same research: the hotel, its guests and its market.
Lumina keeps that research with each hotel. Run work in parallel; your team reviews and delivers.
Illustrative workflow30 min
Lumina content production target. Your team’s review comes afterwards.
Hotel researchKept for the next brief
Guest & market contextConnected to the brief
Content draftFor your team to review
One hotel. Three different briefs.
Choose a guest. See the imagery, angle and content priorities change.
A quieter January above the Danube
Slow mornings, a river view and time for two.
A winter city break for two
For your team to review
Article briefBuild the story around quiet hours, the baths and the river.
Email angleA few days together, away from the usual rush.
Illustrative preview. Each hotel keeps its own facts, guests and voice. Your team checks the sources and approves the work.
Built around JAKALA’s workflow
From hotel research to a brief the agency can use with its client.
We delivered a website content audit, keyword recommendations and a strategic event brief. JAKALA’s feedback shaped the priorities, guest personas and delivery format.
“The content recommendations are very informative and detailed.”
See two decisions from the JAKALA audit
| Search | What page one showed | Decision in the audit |
|---|---|---|
| buffet | A Jakarta hotel’s own website on page one. | Reachable with a page. |
| brunch | Definitions, encyclopaedias and health websites. | Not a hotel’s search. |
The audit separates searches a hotel can compete for from searches that need a different approach.
Become one of the first five agencies.
30% off for life. Join as a founding agency and help shape how Lumina works for your team.
Show us a brief your team already uses. In the demo, we’ll walk through how Lumina researches the hotel and prepares work in your delivery format.
Apply as a founding agencyThe founding discount applies to your whole subscription for as long as your paid subscription stays active. Applying is free and doesn’t commit you to a subscription.
Before you apply
What does Lumina do for a hotel marketing agency?
Lumina is software for hotel marketing agencies. It keeps each client hotel’s facts, guest reviews, search demand and brand rules together, then prepares website content audits, SEO briefs and campaign drafts. Your agency reviews the sources, refines the work and delivers it to the client. We agree the workflow and output format during onboarding.
How does this differ from ChatGPT or a hotel CRM?
ChatGPT is a general-purpose assistant. A hotel CRM manages guest records and messages. Lumina prepares the agency’s SEO and content work from hotel facts, reviews, search demand and website analysis. That hotel research stays available for the next audit, brief or campaign; your team still checks and approves the output.
Can we use our own personas and brief format?
Yes. The JAKALA workflow was adapted to their personas, page priorities and delivery format. Bring a brief your team already uses to the demo so we can look at the fit.
Does Lumina publish the work automatically?
Your team reviews the recommendations, checks the content and decides what goes to the client. Publication follows the workflow you agree with the hotel.
Is 30 minutes a guaranteed turnaround?
It is our content production target, before specialist review. Research scope, source availability and the output you choose affect runtime. In the demo, we’ll show the existing workflow and discuss the scope you need.
What does the founding discount cover?
30% off your whole subscription for as long as your paid subscription stays active. The programme is for the first 5 accepted agencies. Applying is free and doesn’t commit you to a subscription.
Bring one hotel. See the whole workflow.
In a 30-minute call, we’ll walk through the JAKALA example, look at your delivery format and work out the fit for your portfolio.
Apply as a founding agency