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Marketing for hotel groups with every hotel in its own voice

Every hotel in your group gets its own marketing, in the brand’s voice, and you approve it in one place. Lumina learns each property’s rooms, reviews and guests and checks the brand rules on everything it writes. Each hotel you add lowers the rate for all of them.

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Trusted by

KempinskiJAKALA

One brand, two very different hotels

Kempinski uses Lumina at Kempinski Hotel Corvinus Budapest and The Apurva Kempinski Bali: a weekend in Budapest on one side, a honeymoon in Nusa Dua on the other. Each piece here was written for its own hotel and its own guests.

Work Lumina made for Kempinski

Lumina learns each hotel, and the brand only once

Lumina reads each hotel’s website, reviews, photographs and the place around it. What one hotel’s team corrects stays with that hotel, so your properties never blur into one; what the brand decides holds at all of them.

Every month, at every hotel, the work worth doing

What Lumina would do in one month for Constance Moofushi, a real resort in the Maldives. Every moment it finds becomes finished work.

What happens in the first 24 hours

15 min

The demo, on one of your hotels. Lumina has read it before the call, and you see the first work it would make.

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30 min

The set-up call. You connect the website, reviews, photographs and brand guidelines. Nothing to install, no IT.

How Lumina starts
24 h

The hotel is up and running. The first work is waiting for an OK, and from then on you ask in a message.

How Lumina works

What a group pays, hotel by hotel

The figure is agreed with you on the demo, and there is no set-up fee.

Each hotel

Sized to the hotelBy its number of rooms

  • The nights that need guests, and a plan for each month
  • Offers, pages, newsletters, social, ads and print
  • Review replies, and the website, SEO and AI answers
  • A weekly update for the hotel’s team
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The group

Volume pricingon how many properties and how much work

  • Every connection included: CMS, analytics, ad accounts and photography
  • The work of every hotel, in the group’s library
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Questions groups ask first

You decide who, hotel by hotel: the general manager for offers, the restaurant for menus, the group’s digital team where you need it.

Yes. Lumina makes the Meta and Google ads and manages the campaigns in the hotel’s own ad accounts, once someone at the hotel approves them.

No. Lumina links to each hotel’s booking engine or embeds its widget on every new page. It publishes on WordPress and Webflow once the work is approved, or hands the pages to whoever runs the site.

No. Lumina works with them: it brings what only someone inside each hotel knows, so the agency’s briefs come back sharper, and it does the work itself where nobody has the time.

It is yours. Everything Lumina made stays in your library, with every version you approved.

Start with one of your hotels

Pick the hotel you want to see first, and bring the first thing on its list.

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