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Lumina, an agency, a manager or ChatGPT?

There are four ways to do a hotel’s marketing, and each is right for someone. Here is what each one is good at, what it does not do and what it costs, on one page.

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Four ways, side by side

Each one wins somewhere, and the tick shows where. The figures are published agency fees and salaries, and OpenAI’s own prices.

What you needWith LuminaAn agencyA marketing managerChatGPT
Knows your hotelAll of it, and remembersFrom the last briefWell, while they stayWhat you type
Finds what to sell each monthEvery night that needs guestsThe big dates in the planWhen there is timeIf you tell it
Does the work every weekThe offer, its page, the email, the adsWhat the contract coversAs much as one person canOne text at a time
How you startIn 24 hoursAfter briefs and meetingsAfter hiringStraight away
What it costs a monthA fee set by your roomsAbout €3,450, media excluded€3,100 to 6,300 in salaryFree, or 20 dollars a person

Want to see iton your hotel?

In the demo you see what Lumina found by reading your hotel, and the first work it would do.

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