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Lumina or a hotel marketing agency

An agency is the right call when you are buying media at scale or launching something with an end date. Lumina is for the work that comes back every month: the offer for the quiet weeks, its page, the newsletter, the ads. It works with an agency too.

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What each one does, row by row

What you needWith LuminaAn agency
What it is forEvery month’s work: the plan, pages, emails, posts and adsPaid campaigns, rebrands, launches and new websites with an end
Knows your hotelReviews, brand, photographs and pages, and every correctionWhat the brief says
The first monthThe month’s plan and the first finished pagesA proposal of activities: ask for named deliverables with dates
Paid mediaRuns the campaigns in your ad accounts; the budget stays yoursYes, with a media budget managed on top of the fee
What stays with the hotelThe approved pages, their sources and what next month needsThe deliverables; the method stays with the agency
What it costs a monthA fee set by your number of roomsAbout €3,450 in retainer, media excluded

Agency retainer: HotelTechReport and Zanobe. The full cost comparison is in what a hotel marketing agency costs.

The work that comes back every month

Who each one is for

You can keep both: the agency buys the media and runs the launch, Lumina writes the pages the media lands on and keeps them current in between.

Lumina, if

  • The work is monthly and never ends: rooms, restaurant, seasonal articles, the newsletter, the posts.
  • You want what gets written to stay with the hotel, with its sources.
  • The team is small and approves fast: one person reads, corrects and says yes.

An agency, if

  • You are buying media at scale: six figures a year in paid search and metasearch.
  • The work has a finish line: a launch, a rebrand, a new website.
  • The owner or the board wants an outside recommendation before deciding.

Questions hotels ask first

No. It works with one: it brings what only someone inside the hotel knows, so the agency’s briefs come back sharper, and it does the work itself where nobody has the time.

Yes, in your own ad accounts. The media budget stays yours.

A monthly fee per hotel, set by its number of rooms and agreed on the demo, with no set-up fee. Hotels under 25 rooms start free and pay as they go. Every price is on the pricing page.

Everything Lumina made stays in your library, with every version you approved.

Bring a pageyou already need

We read your pages before we meet, and whatever gets written is yours.

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