Posts that sound like your hotel

Lumina reads your reviews, website, brand guidelines and photographs before it writes a post, and remembers what you tell it. Every post arrives finished and waits for your OK.

What hotel social media marketing includes

Everything your channels need in a week, from the plan to the finished post. Lumina writes for Instagram, Facebook, LinkedIn and TikTok, picks from the photographs you approved and keeps one voice for your hotel on every channel. Your Google Business Profile carries the same news, so a traveller who finds you on Google sees what your followers see.

Piece	What Lumina delivers	How often
Weekly plan	The posts worth making, from what is on at the hotel and in town	Every week
Instagram and Facebook	Posts, stories and captions with your approved photographs	Every week
LinkedIn and TikTok	Posts and captions for the news that suits each one	When there is news
Google Business Profile	The same news, offers and opening hours	All the time
Paid posts	Meta ads with the words and photographs you approved	Every campaign

How does Lumina decide what to post?

Each week starts from what is happening: a new menu, the terrace reopening, a wine festival in town. Lumina reads the month’s plan, what guests write in reviews and what is on locally, then proposes the posts worth making. For Ostro, a sample hotel on a cove, guests keep mentioning the terrace at sunset, so the terrace gets the Friday post. You can also ask in a message, “a post for the wine festival on Saturday”, and it comes back finished, with photograph and caption.

Hotel social media management in your voice

Lumina writes from your brand guidelines, your website and the words guests use in reviews. A stone hotel on a cove should not sound like a city business hotel, and its captions stay calm and precise if that is how the hotel speaks. When you change a word, Lumina remembers it, so the next post starts from your correction. Posts for German or Swiss followers can go out in German, from the same approved idea.

Who approves each post before it goes out?

You decide who approves: the general manager, the marketing coordinator, or the restaurant for its own menu. Nothing goes out without an OK. Approved posts arrive ready to publish on each platform, and changes are a message away. The month’s best news also goes into the newsletter to past guests, written by the same team: hotel email marketing.

Turning hotel posts into paid social ads

Paid posts become ads with the same words, so a campaign reads as one hotel everywhere. When the midweek offer for May needs reach, Lumina makes the Meta ads for Instagram and Facebook from the post you approved, and the offer page they point to. A guest who sees the ad and then opens your profile finds the same hotel. Hotel advertising with Lumina.

What hotel social media marketing costs

Plan	Price	For
Your marketing team	A monthly fee set by the size of your hotel, agreed on the demo	Hotels with 25 rooms or more
Pay as you go	Free to start, then by the task	Hotels under 25 rooms, and single tasks
Groups and chains	Volume pricing: every hotel you add lowers the rate for all	Several properties

Pricing.

Questions

How much does hotel social media marketing cost?

Social media is part of your marketing team: a monthly fee set by the size of your hotel, agreed with you on the demo. Hotels under 25 rooms and single tasks pay as you go, free to start. Groups and chains get volume pricing.

Do we have to replace our social media agency?

No. Lumina works with your agency: it brings what only someone inside the hotel knows, the new menu or the event on Saturday, so the agency’s briefs come back sharper, and it writes the posts itself where nobody has the time.

Which platforms does Lumina write for?

Instagram, Facebook, LinkedIn and TikTok, plus your Google Business Profile. Paid versions of your posts become Meta ads for Instagram and Facebook.

Are the posts written by AI?

Yes, and that is the point. Lumina is an AI built for hotels: it knows your brand, your rooms, your reviews and everything you have told it, so the posts read like someone who knows your hotel wrote them. Because it is an AI, the work comes back the same day and the price is set by your rooms, not by the hour. So the budget you spend on marketing today buys the work that never got done: the event nobody promoted, the strength nobody wrote about, the guest nobody spoke to. Nothing goes out until you approve it.

What happens to the posts if we stop?

They are yours. Everything made for you stays in your Lumina library, with every version you approved.

Social media marketing for your hotel

Posts and ads by Lumina

What your social media gets from week one