Skip to content

Lumina or ChatGPT for your hotel’s marketing

ChatGPT writes what you ask it, and writes it well. Lumina already knows what to ask: it knows your hotel, finds the nights that need guests and brings you the offer, the page, the email and the ads, ready to approve.

Book a demo

What each one does, row by row

ChatGPT is the fastest way to a text. Lumina is the team that does your hotel’s marketing every week. Below, where each one is better.

What you needWith LuminaChatGPT
Knows your hotelYour site, reviews, brand and photographs, and every correctionWhat you type in that moment
Knows what to sell this monthFinds the nights that need guests, and whyIf you tell it
Does the workThe offer, its page, the email and the ads, togetherThe text you ask for, one at a time
PublishesOn your site and in your ad accounts, once you approveYou copy and paste
One text, right nowIt is built for a month of work, not a lineIn seconds, even on the free plan
What it costsA monthly fee per hotel, set by its roomsFree, or 20 dollars a month a person

The same offer, asked of both

The summer family offer at The Apurva Kempinski Bali. ChatGPT got the facts in a plain request; Lumina knew the hotel already.

Lumina
Google search ad for The Apurva Kempinski Bali: Summer Family Retreat, with links to a spa offer and to Reef Beach Club

The ad as Lumina drafted it.

ChatGPT

Write me a Google search ad for The Apurva Kempinski Bali’s summer family offer. It includes daily breakfast, the FuntaSea Tour for kids and welcome amenities.

Headlines (Max. 30 Characters)

  1. Family Summer Escape in Bali
  2. Discover Family Fun in Bali
  3. Summer at The Apurva Kempinski
  4. A Bali Getaway for Everyone
  5. Make Family Memories in Bali
  6. Family Fun Meets Luxury
  7. Your Dream Bali Family Escape
  8. Explore the FuntaSea Tour
  9. Unforgettable Family Moments
  10. Book Your Bali Summer Escape

Descriptions (Max. 90 Characters)

  1. Enjoy daily breakfast, FuntaSea Tour for kids & special welcome amenities.
  2. Create unforgettable family memories with a luxurious summer escape in Bali.
  3. Treat your family to a Bali getaway filled with adventure, comfort & special perks.
  4. Discover family fun at The Apurva Kempinski Bali with exclusive summer privileges.

Lumina

It put the hotel in without being asked: the spa offer and Reef Beach Club, the hotel’s own beach club, sit under the ad.

One ad is the smallest thing it does, and it is priced for a month of work.

ChatGPT

10 headlines and 4 descriptions in seconds, every one within Google’s limits.

It knows only what you type: “A Bali Getaway for Everyone” would fit any resort on the island.

If you know what to say and need it now, ChatGPT is enough. If nobody at the hotel has time to work out what to say, that is the job Lumina does.

What ChatGPT cannot know about your hotel

ChatGPT starts from a blank page every time. Lumina reads your website, reviews, photographs and the place around you before the first call, and remembers every correction you make.

Who each one is for

You can keep both: ChatGPT for the quick things, Lumina for the month.

Lumina, if

  • The work comes back every week: the offer for the quiet weeks, its page, the newsletter, the ads.
  • Nobody at the hotel has time to write the brief.
  • It has to sound like your hotel, on every channel and in every language.

ChatGPT, if

  • You need one text now: a caption, a reply, a menu in another language.
  • You already know what to say, and have the time to explain it.
  • You want ideas to start from: a name for a package, an angle for an event.

Questions hotels ask first

Lumina uses models from Anthropic, OpenAI and Google, the same ones behind Claude, ChatGPT and Gemini. What makes the difference is what they read before writing: your hotel, your reviews and your brand. The full list is on the security page.

For a text, yes. For a month of marketing, someone still has to work out what to sell, write the brief, make the pages, publish them and run the ads. That work is what Lumina does.

A monthly fee per hotel, set by its number of rooms and agreed on the demo, with no set-up fee. Hotels under 25 rooms start free and pay as they go. Every price is on the pricing page.

In 15 minutes you see what Lumina found by reading your hotel, and the first work it would do. You do not need to prepare anything.

Want to see iton your hotel?

In the demo you see the ads and the page Lumina would make for your next quiet weeks, without typing a thing.

Book a demo ↗