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Lumina or an in-house marketing manager

A hotel marketing manager costs €3,100 to 6,300 a month in salary. Lumina does not replace the person who owns the strategy: it does the work underneath, and what it learns stays with the hotel when people change.

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What each one does, row by row

What you needWith LuminaA marketing manager
What it ownsThe work: it reads the hotel, writes the plan and the finished piecesStrategy, priorities, relationships, approvals and the calendar
Decides and keeps relationshipsNo: it proposes, and the hotel decidesYes, that is the job
The first finished pageWith the first monthly planWeeks: onboarding, brand, access, a first draft
How much workThe month’s plan and its pieces, every monthAs much as fits in one person’s week
When the person leavesPages, sources and knowledge stay with the hotelThe context leaves with them
What it costs a monthA fee set by your number of rooms€3,100 to 6,300 in salary, before employer costs

Salaries: Indeed, Glassdoor and kununu, UK and Germany.

One month of work at Constance Moofushi

What Lumina would do in one month for a real resort in the Maldives: the output of a team, for one person to approve.

Hire, or equip

The common case is one person with Lumina beside them: the manager sets the month and approves, Lumina brings the plan and the finished pieces.

Lumina, if

  • Someone already owns marketing: a manager, the general manager or the director of sales, who approves in minutes but has no time to write.
  • The pages are the bottleneck: rooms, restaurant, spa, events, articles, the newsletter.
  • You want what is known about the hotel written down, with its sources.

A marketing manager, if

  • Nobody owns marketing today: it needs a person, the relationships and the budget.
  • The hotel is big enough to fill a full week: events, partnerships, press, the booking sites.
  • The group has a central brand team and you need someone who speaks its language.

Questions hotels ask first

No. The manager keeps the strategy and decides; Lumina does the work underneath: it reads the hotel’s material and writes the plan and the finished pieces.

Often the general manager or the director of sales does it. They approve in a few minutes, and Lumina does the rest.

A monthly fee per hotel, set by its number of rooms and agreed on the demo, with no set-up fee. Hotels under 25 rooms start free and pay as they go. Every price is on the pricing page.

Everything Lumina made stays in your library, with every version you approved.

One person,the work of a team

In the demo you see the first work Lumina would do for your hotel, ready to approve.

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