SIGNIEL Seoul

In a Premier room at SIGNIEL Seoul, the city lights reach the bedside, beyond the bedroom’s large windows.

A week here, month by month

At SIGNIEL, you’re booking time spent looking out too: I’d choose it for 2, with a whole evening kept for the hotel. You’re in Jamsil; for daily visits around Gyeongbokgung and Bukchon, a base in the historic centre is more convenient.

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Is it for you?

For a night for 2, I’d start with a Grand Deluxe and keep the difference for the evening. If a scenic bath matters, choose that option explicitly.

I’d ask for
A Grand Deluxe with your preferred outlook and bath option.
Worth knowing
Grand Deluxe rooms don’t offer twin beds or extra beds.
Grand Deluxe Room

Like a regular

A suite sitting room at SIGNIEL Seoul

7 min readHow we write the guide

  1. Book the view

    In a Premier, a river view and scenic bath can each add KRW 60,500. Select the option in the rate: the general room name doesn’t promise the same window.

  2. Bedding on ondol

    In the Korean Suite, the extra sleeping arrangement is another Korean bedding set on the floor, for KRW 121,000 a night. If everyone needs a Western bed, choose a different arrangement before booking.

  3. The day without a swim

    The pool closes on the last Wednesday of each month. For a single night built around a swim with a view, that’s the date to avoid.

What SIGNIEL is

SIGNIEL occupies floors 76 to 101 of LOTTE World Tower, south of the Han River. The route begins with a lift: the city you’ll explore lies below the windows, and returning to your room becomes part of the trip.

Dinner can stay at altitude: STAY serves French cooking, BICENA works with Korean cuisine, and Bar 81 adds champagne and a view at the end of the day. There’s also The Lounge, a pastry salon and in-room dining.

For a longer pause, there’s retreat SIGNIEL Spa and the fitness centre. Rooms range from Western beds to Korean arrangements with bedding on ondol; the choice changes how you use the room before floor area comes into it.

In the Lumina Guide

Lumina Guide 2027

We choose the hotels of this guide ourselves, one at a time: no one pays to be in it.

Distinctions

How we choose the hotels

The 5 things that matter, as guests tell them

What do SIGNIEL Seoul’s guests say? They write it in their reviews, even those who only came for a drink or dinner: we read every one and tell the 5 things that matter, from the location to the bill.

  1. Location

    9 in 10 guests who mention it are happy with it.

  2. Room

    8 in 10 guests who mention it are happy with it.

  3. Staff and service

    7 in 10 guests who mention it are happy with it.

  4. Breakfast

    6 in 10 guests who mention it are happy with it.

  5. Price

    5 in 10 guests who mention the price find it fair.

How we count
SIGNIEL Seoul in numbers
WhatGuests’ scoreGuests who mention itHappy
Location8.89889%
Room8.210582%
Staff and service7.311972%
Breakfast6.83962%
Price–2450%

184 guests said so on Google, from 19 May 2025 to 2 November 2026. Google reviews of the hotel, including visits to its bars and restaurants. Other hotels may cover different periods and numbers of reviews. The other hotels are the ones weighed for a stay in Seoul: for each we read its latest 500 Google reviews with text, or all of them where there are fewer, as of 4 November 2026. The score is the average of what they say, from 0 if they speak of it very badly to 10 if they speak of it very well. Where only a few mention something, the score stays close to the guide’s average: a handful of voices does not make a reputation.

The hotels we weigh it against in Seoul:

Price: for 2, the night of 4 February 2027, from 566,280 KRW on Google Hotels on 3 November 2026.

Dates I’d look at

I’d also look at 1 March 2027, with one night for 2 from KRW 653,400. On 7 September 2027, it costs KRW 804,640.

PeriodKRW a night
6 November to 30 November 2026731,552–1,623,868
December 2026685,653–1,563,706
January 2027574,720–1,436,864
February 2027566,280–892,980
March 2027653,400–1,306,800
April 2027804,640–1,356,352
May 2027740,520–1,372,140
June 2027729,630–1,187,010
July 2027696,960–1,321,920
August 2027781,632–1,459,840
September 2027804,640–1,333,376

One night searched on its own, for 2 adults. The lowest seller may offer different rooms and terms. Room, meals, taxes and cancellation depend on the selected offer. Prices from Google Hotels, 3 November 2026.

The tower and the city at night

The curtains open onto Seoul: at this height, looking out becomes part of the stay.

YouTube
1:20
The tower above Seoulfrom 1:20 · LOTTE HOTELS & RESORTS · 19 June 2017Watch on YouTube
YouTube
1:43
City lights beyond the windowfrom 1:43 · LOTTE HOTELS & RESORTS · 19 June 2017Watch on YouTube

Good to know before you book

Rooms at SIGNIEL Seoul

Grand Deluxe RoomGrand Deluxe Room40–50 m²A double bed, with city or river outlooks to choose from.View the room Grand Deluxe Accessible RoomGrand Deluxe Accessible Room40–50 m²An accessible double room with city views.View the room Premier RoomPremier Room46–60 m²Double or twin beds; outlook and scenic bath depend on the option.View the room SIGNIEL Premier RoomSIGNIEL Premier Room56–65 m²Double or twin beds; some arrangements have a scenic bath.View the room Premier Korean RoomPremier Korean Room40 m²A Korean room with a double bed and scenic bath facing the river.View the room SIGNIEL Premier Korean RoomSIGNIEL Premier Korean Room43 m²A double bed and river views in a Korean-style room.View the room

Getting here

Address300 Olympic-ro, Songpa-gu, 05551 Seoul

Seoul

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Before you ask

How is breakfast served?

At STAY on the 81st floor, with a buffet from 6.30am to 10am. At weekends and on public holidays, service is divided into 2 sittings.

Do I need to reserve STAY?

Yes. Lunch and dinner require a reservation.

Is there a dress code at STAY?

Smart casual: slippers, sportswear and pyjamas stay in your room.

Is parking free?

One vehicle per room is included from 7am on arrival day to 11pm on departure day. Register the number plate at check-in.

Is there an airport shuttle?

The hotel doesn’t operate a direct shuttle. Arrange a private car or use public transport connections to Jamsil.

How much does a night cost?

For one night for 2 adults, KRW 731,552 on 30 November 2026, KRW 570,057 on 3 February 2027 and KRW 740,520 on 19 May 2027. Prices from Google Hotels, 3 November 2026.

More hotels in the guide

La piscina coperta del Four Seasons Hotel Seoul

Four Seasons Hotel Seoul

I’d start here for a first Seoul of royal palaces, Bukchon and a Charles H. cocktail after dinner. If you’re returning mainly for Gangnam and spending your evenings south of the river, I’d choose an address on that side.

Hotel Exterior

Mandarin Oriental, Kuala Lumpur

With the children, I’d stay here for a few days: the park is next door, and the afternoon can continue in the outdoor pool. If your trip revolves around Bukit Bintang’s restaurants and nightlife, look for a base in that neighbourhood.

THIRTY8

Grand Hyatt Kuala Lumpur

At Grand Hyatt, keep an afternoon for the pool and dinner facing the towers, without leaving the hotel. I’d come for a stay with long pauses; if you want the metro immediately outside, the stations take a walk to reach.

Il Castello di Praga oltre la Moldava visto da una finestra del Four Seasons

Four Seasons Hotel Prague

I’d choose Four Seasons for walking through the Old Town and coming back to dinner at CottoCrudo. If most of your plans are in Malá Strana, I’d look across the river.

Il Castello di Praga dalla finestra dell’Augustine

Augustine Hotel Prague

After a day walking through Prague, I’d want to return to Augustine’s old monastery. You’re in Malá Strana; if the Old Town is where you want to spend your evenings, I’d stay across the river.

Il tetto verde del Peace Hotel e i grattacieli di Pudong oltre il fiume

Fairmont Peace Hotel

The Old Jazz Band in the evening and the Bund outside in the morning: that’s why I’d come to the Peace. For a trip centred on Lujiazui’s offices, I’d stay in Pudong.

Il salone con colonne e lampadari del Waldorf Astoria Shanghai

Waldorf Astoria Shanghai on the Bund

For a suite in the old Shanghai Club and an evening at the Long Bar, I’d choose the Waldorf. With a diary full of meetings in Lujiazui, I’d stay over in Pudong.

Portrait Milano's Piazza

Portrait Milano

A piazza open to Milan, then the former seminary’s loggias and the room you choose for quiet.

Palazzo Parigi's monumental lobby

Palazzo Parigi

A theatrical staircase in Brera, a hidden garden and a room view you choose for yourself.

Ca’ di Dio seen from the water, with its long facade on Riva Ca’ di Dio and the bridge over the canal

Ca’ di Dio

From the Castello waterfront into a sheltered court, with the Arsenale on foot and San Giorgio at dinner.

The facade of the Excelsior Hotel Gallia at night, lit up, on Piazza Duca d’Aosta

Excelsior Hotel Gallia

Arrive at Milano Centrale, then see the station from above after a swim beneath the skylight.

The Dolder Grand from the air at sunset: the turreted 1899 building between its two curved modern wings, on the wooded hillside above Zurich

The Dolder Grand

Curhaus towers above Zurich, art in the corridors and warm water facing the city.

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17 photographs

Grand Deluxe Room
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Grand Deluxe Accessible Room
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Premier Room
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SIGNIEL Premier Room
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Deluxe Suite
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Premier Suite
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Premier Korean Room
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SIGNIEL Premier Korean Room
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Korean Suite
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Presidential Suite
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Premier Room
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Deluxe Suite
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Grand Deluxe Room
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Korean Suite
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SIGNIEL Premier Room
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Premier Korean Room
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Royal Suite
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