Create an ad for your hotel

Define the message and format

Give the ad a guest, a reason to act and a destination. Include offer conditions and any wording that must appear. Choose from the formats the tool exposes, such as static or carousel creative.

An ad direction can also come from Audience Playbook. Check the chosen concept and the hotel evidence before producing the creative.

Use ad references

Open Ad library to inspect Your ads or Competitors. Filter the available records by platform and activity, then use a supported image as a reference. A record of an ad is evidence of its creative, not of its spend or performance.

For supported image ad formats, choose Photo + text or Enhance with AI. Full AI is marked coming soon. Video can be viewed in a reference, but cannot currently be selected as an input to this flow.

Review the saved ad

1. Enter the ad brief and choose the available format settings.
2. Select See the plan and review the Creative brief. If you change the brief or settings, use Update plan.
3. Select Create draft, then inspect the result in its preview.
4. Open the saved result and review the creative and copy using the views offered for that format. Static Meta and carousel ads offer Creative and Copy; other formats use Page, Edit and Brief.
5. Use the editor to change the relevant text or visual elements.
6. Save the result and export the available assets.

Check the text and images together

Check that every image, headline and call to action remains accurate when used on its own. For a carousel, read the cards in order and verify any claim repeated across them.

Include any required wording in the ad brief, even if you have already saved it in Learned.

Launch in your ad platform

Creating an ad does not set targeting, buy media or launch a campaign. Confirm platform requirements, tracking and budget in the system where the ad will run.