Find useful questions to write about
Use search research to choose article topics that your hotel has a useful answer to.
Search shows questions and content opportunities related to your hotel. Use them to decide what deserves an article. A useful topic is one where the reader has a real question and your hotel has relevant information to answer it.
In Lumina Open Intelligence and choose Search.
On this page
Read the question before choosing a topic
Search brings queries, visibility information and article opportunities into the hotel’s research. Choose the relevant metric and open a result to see its detail.
The useful question is not only whether a query exists. Ask whether the hotel has something specific and credible to say to the person making that search.
From query to piece
- Set the available research scope and metric.
- Open a query or article opportunity.
- Read the supporting information and check where it came from.
- Use Concierge to discuss the angle, or take the opportunity into content creation.
- Review the proposed article against the actual question and the hotel’s knowledge.
Use estimates carefully
Search measures describe the dataset and scope shown in the view. They do not guarantee traffic, ranking, AI citations or bookings. A suggested topic is a starting point for editorial judgement.
Use the view’s export when you need the selected research outside Lumina. Keep its source and period with it.
Common questions
Will a suggested article rank in Google or appear in AI answers?
No ranking or citation is guaranteed. Use the research to choose a useful question, answer it accurately and review the finished page before publishing.