Plan around seasons and local events
Use market research to find relevant dates and reasons for guests to visit your hotel.
A local festival or a change of season can give you a reason to contact guests. Market brings those planning opportunities together with the available research. Check the dates and the hotel’s own plans before turning an opportunity into an offer.
In Lumina Open Intelligence and choose Market.
On this page
Choose a planning question
Use Market when timing matters: an event weekend, a quieter period, or a seasonal reason to visit. Inspect the available demand, seasonality and event views, then open the details behind a point of interest.
Check what the chart measures
Check the source, date range, units and currency next to a chart. A hotel price, an event date and a demand indicator each answer a different question.
A local event is a possible editorial occasion. It does not establish that your hotel has availability, a ticket allocation or a partnership with its organisers.
Make the brief concrete
- Open the event or market signal you want to use.
- Verify dates and location in the source.
- Ask Concierge to develop an angle for the relevant guest type.
- Add confirmed hotel details and any offer conditions before generating the campaign.
Keep event facts current
Before publication, recheck changing details such as opening times, programme, ticket availability and transport. Use the hotel’s approved information for packages and prices.
Common questions
Can I turn an event into a hotel offer?
Use it as a planning opportunity, then add the hotel’s confirmed offer and conditions. Check event dates, tickets and any claimed partnership before publishing.